June 20, 2025
View from N Main Street | Courtesy of ISG/JDAVIS
CBC Real Estate Greenlit for ‘Overlook on Main’ Mixed-Use Development in Holly Springs
Across from Ting Park and Ting Stadium, 237-unit community with rooftop retail, public plaza, and stadium views designed to complement the growing sports and entertainment district
HOLLY SPRINGS, North Carolina (6/20/25) — CBC Real Estate, a division of Capitol Broadcasting Company (CBC), announced today that the Holly Springs Town Council has approved Overlook on Main, a planned 237-unit mixed-use multifamily community located adjacent to Ting Park in Holly Springs, North Carolina. The project received a combined rezoning and development plan approval from the Town Council. Construction is expected to begin in Summer 2026.
Located at 1220 N Main Street, just over a mile north of downtown Holly Springs, Overlook on Main will offer a mix of one-, two- and three-bedroom apartments across two buildings. Residents will enjoy resort-style amenities including a sky lounge overlooking Ting Park, outdoor pool, grilling area, fitness center, club room, dog park, and playground.
“With Overlook on Main, we saw an opportunity to extend the energy of Ting Park and contribute to a neighborhood that brings people together. We’ve worked to deliver what the community told us it wants–walkability, connection, and great public spaces,” said Matt Honeycutt, Director of Development at CBC Real Estate. “From the rooftop views to retail and the plaza, every element was designed to reflect Holly Springs’ vision for a vibrant, connected future.”
In addition to the residential units, Overlook on Main will include 15,000 square feet of integrated retail, featuring a rooftop retail space with direct views of Ting Stadium and Ting Park. The project also features a public plaza, 10-foot wide multimodal paths along Main Street, and improved pedestrian connections to the surrounding neighborhoods.
As part of this development, CBC Real Estate will invest in key infrastructure improvements benefiting the broader Holly Springs community, including upgrades to traffic flow, pedestrian crossings, sewer capacity, and stormwater systems.
“Overlook on Main was the first rezoning case to move through the Town of Holly Springs’ new consolidated process, and it took a true collaborative effort to get there,” said John Nelson, Development Manager at CBC Real Estate. “We’re grateful to the Town Council and Town staff for their thoughtful feedback, responsiveness, and partnership every step of the way.”
Continued Investment in a Growing Sports & Entertainment Gateway
Overlook on Main sits across from Ting Park — a $31 million public investment that includes soccer fields, tennis and pickleball courts, and the 1,800-seat Ting Stadium, home to the Wake FC soccer club and the Holly Springs Salamanders. The project was intentionally designed to frame the outfield of Ting Stadium, creating a unique blend of residential, retail, and recreational access.
“CBC has always invested in places where sports can anchor something larger,” said Michael Goodmon, Executive Vice President at Capitol Broadcasting Company. “Overlook on Main builds on the community spirit we’ve seen with the Salamanders and continues our tradition of thoughtful development that fits the character of the places we serve.”
Since 2017, CBC has owned and operated the Holly Springs Salamanders, a collegiate summer baseball team competing in the Coastal Plain League. Overlook on Main builds on that legacy and CBC Real Estate’s focus on sports-anchored placemaking across North Carolina.
CBC also owns the Durham Bulls, the Triple-A affiliate of the Tampa Bay Rays, and led the 1.2 million-square-foot redevelopment of the American Tobacco Campus surrounding the Durham Bulls Athletic Park.
The Overlook on Main project team includes architecture by ISG/JDAVIS, civil engineering by McAdams, and traffic engineering by Kimley-Horn. Jason Barron of Morningstar Law Group and Laura Holloman of McAdams represented CBC Real Estate in this rezoning case. Additional legal counsel was provided by the team at Moore & Van Allen.
About CBC Real Estate
CBC Real Estate (CBC), a division of Capitol Broadcasting Company, is a leading developer, owner, and operator of historic and mixed-use properties across North and South Carolina. Since 2001, CBC has developed over three million square feet of office, multifamily, and retail space. Notable projects include the American Tobacco Campus in Durham, NC; Bandwidth Inc.’s headquarters in Raleigh, NC; MoJud Lofts in Greensboro, NC; Rocky Mount Mills in Rocky Mount, NC; and The Thread in Rock Hill, SC. Proudly based in Durham, North Carolina, CBC Real Estate is dedicated to strengthening communities through purposeful and impactful development.
For more information, visit www.cbcrealestate.com.
Media Contact
Margaret McNab
McNab & Company
971-506-9856
margaret.mcnab@gmail.com